A Luxe Ambiance, Hanging with Media Pros & Welcoming A New Beauty Brand! All the Scoop from Elizabeth Arden’s Launch in Lagos

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Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015050
Jennifer Obiuwevbi & Noble Igwe
When I first heard skincare & beauty brand Elizabeth Arden was launching in Nigeria I must admit I was pretty excited. After the Elizabeth Arden Red Door perfume made a great first impression as my first Valentine’s Day present, I’ve since had a soft spot for the brand.
Slated to take place on Saturday 21st March 2015, I expected the media event to be more formal than it actually was. With online, television and print personalities in attendance, the event proved to be a hub of media professionals and great conversation.
Personalities like the Elizabeth Arden Brand Ambassador for Africa, Adeola Ariyo; Adesuwa Oyenokwe, Eku Edewor, Zainab Balogun, Alali HartOnah NwachukwuNoble Igwe, Ono Bello, Liz Awoliyi, Tewa OnasanyaLatasha Ngwugbe, Zina Anumudu, Yemisi Odusanya (Sisi Yemmie), Titi Oyinsan, Denola Adepetun, Funke Babs-Kufeji, Ezinne Alpha, Anthonia Soares, Stella Maris and of course yours truly Jennifer Obiuwevbi of BellaNaija Beauty, were in attendance making it a great way to spend the Saturday.
Adeola Ariyo (Elizabeth Arden Brand Ambassador for Africa)
Adeola Ariyo (Elizabeth Arden Brand Ambassador for Africa)
Jennifer Obiuwevbi
Jennifer Obiuwevbi
Eku Edewor
Eku Edewor
Zainab Balogun
Zainab Balogun
Denola Adepetun
Denola Adepetun
Ezinne Alpha
Ezinne Alpha
Mariam Adeyemi
Mariam Adeyemi
Anthonia Soares
Anthonia Soares
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015043
Queen Ogunsile
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015021
Ifeyinwa Ojekwe
Godson Ukeagbu
Godson Ukaegbu
Latasha Ngwugbe
Latasha Ngwugbe
Adeola
Adeola Adebiyi
Noble Igwe & Zainab Balogun
Noble Igwe & Zainab Balogun
XXX & Adaku Ufere
Yewande Thorpe & Adaku Ufere
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015037
Adeola Ariyo & Alali Hart
Titi Onyinsan
Titi Oyinsan & Naresh Paryani
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015014
Olubukunola Femi-Dagunro & Toyin Emmanuel
Kenny Lakhwani, Alali Hart & Johnny Lakhwani
Kenny Lakhwani, Alali Hart & Johnny Lakhwani
After bracing the hot Lagos sun to the door of the Talindo Steak House at Victoria Island, Lagos, and 2 flights of stairs in my heels, I was greeted by fresh roses and an ambiance of luxury that the EA brand exudes. Tables were covered with EA skincare and makeup products I couldn’t wait to get my hands on.
I had barely sat down when more guests started to swarm the location. Before long trays with finger food started circling with a seemingly endless flow of champagne, wine, juice cocktails and more.
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015005
Food!!!
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015034 Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015027 Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015002
Before the official festivities started, I finally got the chance to meet with the brand ambassador, the lovely Adeola. We soon got chatting and she expressed how nervous she was. After spending a while in Cape Town, South Africa, she was now gradually re-entering the Lagos social scene she had missed while away.
Adeola Ariyo & I
After a chat with Adeola
Following representatives of the Elizabeth Arden brand, Adeola gave a speech on the history of the brand and expressed her excitement about its entry into the Nigerian market.
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015039
Johnny Lakhwani
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015030
Alice Cardarelli
She said – “When I heard that Nigeria was one of the African countries Elizabeth Arden was expanding in, I got very excited.” “Not only is Nigeria my home country, and therefore very close to my heart, but it is also a country where women are empowered and driven. And these are values that are core to the Elizabeth Arden brand.
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015051
After her speech, we were then introduced to the Elizabeth Arden skincare range which includes products like their Skin Illuminating Solutions, Moisturizers and more, with the opportunity to try the range of foundations. Yay!
Corne Nel (Managing Director, Elizabeth Arden in Africa) remarked – “At Elizabeth Arden we are committed to our brand’s founding principle that “To be beautiful is the birthright of every woman” and we are excited to invite Nigerian consumers to experience the full Elizabeth Arden offering.
After all the formalities the fun began. Selfies, catching up, networking and pictures were in full swing bringing the event to a climax.
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015033
Stella Maris
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015036
Rishica Tewari & Tolulope Apara Uwhubetine
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015045
Ezinne Alpha & Onah Nwachukwu
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015049
Me & Ono Bello
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015032
Titi & Oscar Oyinsan
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015041
Ono Bello, Funke Babs-Kufeji & Konye Nwabogor
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015017
Eku Edewor, Johnny Lakhwani & Naresh Paryani
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015012
Adesuwa Oyenokwe
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015028
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015003
Yewande Thorpe, Adaku Ufere, Stella Maris & Ezinne Alpha
I cant wait to try all the goodies from my Elizabeth Arden bag…there are a few I’m sure you’ll love!
Elizabeth Arden Skincare and Foundation Launch in Nigeria - Bellanaija - March2015023Elizabeth Arden Skincare and Foundation Launch in Nigeria - BellaNaija - March 2015 (2)
All Elizabeth Arden products are retailed exclusively at select Montaigne Place outlets.
Elizabeth Arden is distributed in Nigeria by Inter African Marketing.
Additional Photo Credit: @BellaNaijaStyle | @MontignePlace (Instagram)

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